Contact us Make an appointment

Our history

It was in 1972 that Richard Géraldeau started selling tires by acquiring Pneus Lachine.

Until his death in 1998, Mr. Géraldeau senior continued to grow the family business. The same year his eldest son Steve took over the controls, continuing the work started by his father. Sonia, Steve's sister, decided to join the team in 2000 and began her career in the family business. In 2013 a fire ravaged their warehouse and this incident would then become a decisive moment for the future. Instead of rebuilding, Steve and Sonia decide to sell the commercial warehouse land and buy a competitor called Southward Tires. It was therefore in August 2014 that Steve took over as owner of Pneus & Rechapage Montréal inc. This transaction is a key moment for the family business since now Steve and Sonia have a Bandag retreading plant.

This transaction also marks the beginning of a collaboration between Bridgestone and Pneus Southward. In 2019, the Lachine Tire land and building were sold and all Lachine Tire operations were transferred to Southward Tires. Anxious to always expand its customer base, the same year the Géraldeau’s bought a competitor called Pneus Solution. At the heart of all these events, customer service and impeccable work always remain a priority.

Southward Tires and Retreads

Tire dealer and repair shop

Since 1936, Pneus Southward has been the leader in the trucking industry in Montreal. Trusted dealer and specialist in the sale and installation of car and truck tires in addition to being up to date with the latest technological advances.

Southward Tires' mission is to provide you with quality service tailored to your needs.

  • Wheel alignment
  • Tire rotation
  • Tire repair
  • General mechanic
  • Sale of tires

Southward Tires



The Southward Tires team offers fast, quality service. Whether on the road or in our facilities, there is no need to worry, our technicians will take care of you.


A flat tire? No worries! Where ever you are, contact our road side service.
New tire-Sales

New tireSales

Pneus Southward est fier partenaire de: Bridgeston Firestone Michelin BF Goodwrinch Continental En plus d’offrir plusieurs produits d’importation

Need a hand?

Our emergency roadside service can come to your aid at any time of the day or night!
Well-established trust with our valued customers

For nearly 50 years, we have ensured that our valued customers are cared for by a trusted team.

Reliability, professionalism and speed are the key elements of our unparalleled service. Available wherever you are, our tour service is available 24 hours a day, 7 days a week.

  • Almost 50 years of experience

  • A History of trust

  • Available 7 days a week, 24 hours a day

You wish to take an appointment?

Contact us

You wish to be part of our team?


Premium Tires

Choosing Bandag means thinking ecologically and economically!
Make a difference without neglecting performance. Bandag FuelTech retreads are SmartWay certified. They are among the tires with one of the lowest rolling resistance. Not to mention their energy efficiency which is superior or equivalent to that of many new tires.

Did you know that ...

Making a Bandag retread uses only 30% of the energy used to produce a new tire and only seven gallons of oil are required, compared to 22 for a new tire.
Got any questions?

Contact us!